We also did not notice any significant increase in beach traffic compared to the exact same time of year in 2016.
But we had a very funny experience about two weeks ago:
About mid-afternoon, we noticed a younger couple having sex in the ocean in front of building 11. They did not do much to hide it - quite the contrary. As the sex-on-the-beach rule has been relaxed lately, this was a common sight throughout the whole week, so we just watched a little and gave it no more thoughts. Also, security did not care either.
But after they finished, they left the water, dressed in their bikini and swim-trunks, respectively, picked up a backpack, received some well deserved applause - and headed back to Breathless, which obviously was their own resort...  

After that, there was a lot of chatting going on between Desire guests who witnessed that. We all agreed that it was a really cool performance.  
