miranda wrote: I wonder what the charge will be for the Desire Pearl, since there seems to be many improvements if it's to live up to Desire Cancun.
Time will tell but we really wonder if there is truly a market for 3 Desire properties.
We were given a tour of Ceiba last May. We strongly disagree about the rooms- we found that the standard rooms were far better than rooms at Desire, and when it came to the suites even the lowest class were so far above anything Desire offers that there was no comparison. Regardless, when you think about what the pricing may be consider a few things. First of all Ceiba only has 88 rooms all together and only a third of them are "standard" rooms. The rest are suites of one type or another. All of the rooms are ocean view, and yes the resort is beautiful. It is "old world" Mexican luxury. Obviously the hot tub, disco, food, and service will have to be addressed to get everything to fit the Desire model but there is no doubt that will happen quickly- and won't really take long.
With a small, kind of exclusive, luxury resort you obviously wouldn't expect any rooms to be priced at Desire's GV level- or at least I wouldn't.
So the question really is- is there a market for a more upscale version of Desire ? My opinion is yes there is. From our own poll here in the forum about 20% of the respondents were willing to pay a little more for better food , entertainment, and amenities. And remember that the now closed "Braco" resort in Jamaica was (in it's heyday) a higher priced, upscale property.
We'll soon find out, but it may be that we end up with 3 resorts that offer 3 very different price levels (and a little different atmosphere at each)- Los Cabo on the low end, Desire RM in the middle, and Pearl at the top.