My guess is, after many of these couples visit the new resort they will inevitably talk about the idea of going to a CO resort with Desire being right next door (a topic that might not ever come up back home).  I wouldn't be surprised if we don't start seeing some of these guests converting over and trying Desire on their next adults only vacation.  My wife and I found Desire Resorts through a similar path, we visited Excellence La Playa Mujeres for our 10th anniversary some years back and we were a bit surprised by the fact that a number of women were sunbathing topless at the beach (and one well-endowed lady even playing topless frisbee in the surf everyday at 1:00 for everyone's enjoyment).  Anyhow, at first, my wife was bothered by attractive women being topless around me, but by the end of the week she was saying that she'd like to have the freedom to do that as well without having to worry about what other people thought.  So, being the loving husband that I am  

 , I made sure to take note of such a comment and when it came time to plan our next vacation to Cancun, I started searching to see if such a place existed! We first found Temptations as it was topless only, but it just seemed too cliche and...I guess the word would be immature for what we'd be comfortable with (I could be totally wrong as we've never actually been there).  Then I found Desire Resorts and, even though it being CO was a big jump from having been purely vanilla up until that point, we felt more comfortable with it because its not just adults only, its couples only.  Also, the price point seemed like it would weed out a lot of the immaturity you might find elsewhere.  We took the plunge and haven't looked back!  Now, my wife can't wait to get back in September and has many times questioned my decision last year for not buying a membership the first time we visited!  We've only been to Pearl so far, but looking forward to experiencing RM this year!