You all make very good points...(as mel brooks put it...Howard Johnson is RIGHT!) Desire has become pricey, but as long as they are the only game in town, they can and will do that ! (who wouldnt?). Part of what makes them such a success is the repeat customers, who are also usualy the ones "promoting" the resort to "friends", and on lifestyle message boards and websites.
Desire acknowleges that with their "repeaters cocktail party", But wouldnt it be great if Desire had some sort of Frequent Guest (no, not a timeshare!!!!!

) program?? Something like every X number of trips gets a discounted rate, or room upgrade, etc. Comp room upgrades are almost unheard of! Last time we were there the resort was barely at 65%, (a takover had just left) and I mentioned at check in that this was our 6th trip, wink wink, and are there any suites available for an upgrade? I was told there were 4 Passion suites and 2 jaccuzi suites available for the increased rate but not comp... I asked why they dont do comp upgrades, and was told they hold these rooms for walk up busness!!!!! REALLY? has anyone EVER walked into Desire, on a whim, and checked into a passion suite?? (its not a holiday inn!)

Just a little pet peeve, thats all...we just like to see a little acknowledgement from the managment of our loyalty to their product is all....
That said, we are planning trip #7 for August... We considered trying Caliente in Tampa, but just have not been able to find any really good reviews about the place, so we will stick with what we know works!